We Want To Make a Difference
At Vaquero Snacks, we don’t just talk about toughness—we live it. Our co-founder, Chip Cruea, served in U.S. Army Special Forces, and through his journey, we’ve seen firsthand the strength, sacrifice, and resilience that veterans carry with them long after the battlefield.
That’s why supporting our veteran community isn’t a marketing angle—it’s personal.
We proudly support Heroes and Horses, a nonprofit redefining how veterans heal. Based in the mountains of Montana, they run a powerful program that takes combat veterans into the backcountry—far from noise, far from routine—and reconnects them with purpose through horsemanship, challenge, and the raw beauty of nature.
This isn’t therapy. This is transformation. It’s the kind of work that demands grit, humility, and heart—values we live by at Vaquero.